Use Cases

Steve Dwyer Steve Dwyer

Refresh / refine taglines and slogans to support a brand relaunch

Identify & test taglines and slogans that have the strongest recall and emotional appeal 

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Steve Dwyer Steve Dwyer

Messaging for Omni Channel Media Campaigns – Short Form and Long Form Content

Write, select, test and prioritize highest-performing messages for multi-channel campaigns 

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Steve Dwyer Steve Dwyer

Generate new brand positioning statement(s) to refresh the brand

Optimize statements - test and select the most compelling brand positioning messages to align with customer values in order to jumpstart sales revenues

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