New Messaging Optimization

Delivered winning messaging storyflows that outperformed all benchmarks.
Produced message bundles with 1.7x higher preference shares.
Helped 7 out of 10 brands take or extend their market leadership.
75+ studies testing 16,000+ messages across 34,000+ respondents.

CMO - Choose Message Optimizer

Superior quantitative message testing methodology for Categories and Brands

Designed and proven to identify winning message bundles and storyflows that improve performance in-market.

Faster

CMO takes you from first draft of messages to campaign-ready message bundles & storyflows in 50%+ less time.

Better

CMO takes you from first draft of messages to campaign-ready message bundles & storyflows in 50%+ less time.

Cheaper

CMO takes you from first draft of messages to campaign-ready message bundles & storyflows in 50%+ less time.

Easier 1 - 2 - 3

CMO makes message testing nearly effortless, turning your initial draft messages into polished, campaign-ready bundles in just one seamless step, with a minimum of effort from you.

Share your draft inventory of current or preliminary messages
Share your valuable insights and category / brand strategy
Target audience profile / segments

How Does CMO Work?

With HSM, messaging isn’t just optimized — it’s strategically created, scientifically validated, and engineered for real-world impact.

Understanding Category Decision Drivers
We start by mapping the key decisions within a category and identifying the psychological shortcuts (heuristics) that influence the target audience. This ensures each message is rooted in how real decisions are made, not an interpretation of how consumers decide.
Revealing High-Growth Messaging Opportunities
With a strong heuristic map in place, we identify zones of opportunity — areas where new messaging can be developed with scientific precision to unlock growth, differentiation, and influence for your brand.
Applying Behavioral Science
Our expert heuristicians craft each message by applying behavioral science and decision-making heuristics in context. The result? Messaging that doesn’t just sound good — it works. It resonates, persuades, and activates.
Rigorous Testing for Maximum Impact Messaging
Behavioral & Data-Driven Evaluation – Leveraging proprietary heuristic tools and proven industry methodologies to evaluate message effectiveness beyond surface-level feedback.
Collaborative Review Sessions – Engaging your internal teams in interactive sessions to align messaging with brand goals, market realities, and stakeholder perspectives.
Quantitative Testing Simulation – Rapidly testing hundreds of messages via Evolutionary Optimization in just weeks, identifying top performers – this process saves time, reduces cost, and delivers data-backed confidence in your final messaging suite.