Current Messaging Optimization

Improved the effectiveness of messages every time.
Average improvement of 70% vs. current messaging.
Proven superior vs. controls in 100+ market research & in-market studies.
A five-day process that optimizes your messaging with ease and speed without sacrifice.

AiGILE uses 3-time Nobel prize-winning decision heuristics science to improve messages.

Every written, oral, and visual messaging improvement you receive is guaranteed to be better and ready to use.

We create powerful new heuriticized articulations of your current communication.

Heuriticized written, oral, and visual messaging is proven to drive consumer buying decisions, spark engagement, and move consumers to act.

AiGILE is agile and 5-Days Fast

By identifying the subconscious drivers of behavior for any purchase, consideration or interest, we start with the right ideas first
Applying our proprietary algorithms powers development of the best alternatives from moment one
No separate consumer testing is needed
And with a subscription, your AiGILE game is always-on

100% of the alternatives will deliver on your communication strategy

100% of the alternatives will meet with your brand tonality

Understanding Category Decision Drivers
We start by mapping the key decisions made within a category and identifying the heuristics (psychological shortcuts) that currently influence — or should influence — the target audience's choices.
Applying Linguistic Science
Our expert heuristicians then rearticulate each message, applying the most relevant decision heuristics identified in the mapping process. This transforms messaging from good to great, ensuring it resonates deeply with the intended audience.
Refinement & Selection

The final step in our process is empowering clients with the tools to determine which optimized messages will be the most effective and impactful. Our approach ensures messaging is not only refined but also scientifically validated for maximum influence.
Workshop Session: We facilitate collaborative discussions with client teams to refine messaging, ensuring alignment with brand objectives, consumer insights, and stakeholder needs while selecting the most compelling options for moving forward.