Innovation & Knowledge
Heuristic Science Institute
A multi-disciplinary team of experts advancing the field of decision heuristics science.
Patent Info
Our Patents Unlock Messaging That Moves Markets - Faster and Smarter
For years, top brands in CPG, financial services, telecom, and tech have struggled with traditional messaging research - too slow, too costly, and too limited to truly drive results. We saw the problem. We solved it.
Enter Choose Message Optimizer (CMO Patent 11340923) - transforms message testing by embedding decision heuristics directly into the process. Unlike outdated methods that deliver static ratings, CMO engineers messaging that works, optimizing brand positioning, promotions, and behavioral triggers to drive real-world impact.
Speed & Scale: Test more and better messages, at lower cost, in record time
Data-Driven Precision: Science-backed, rigorously validated, and endorsed by leading brands
Market-Proven Results: Hundreds of studies. Billions in growth
Don’t just test messages - create the ones that win
Brands utilizing CMO - outperform competitors and shape market behavior
As part of our partnership with the University of Chicago, we collaborate on behavioral science competitions and serve as a client for their consulting teams. Channing Stave speaks at the annual UChicago Marketing Pathways Forum for students. This forum provides the opportunity for students to explore marketing career pathways and networking opportunities. In addition, we annually hire interns from the University.
Academic Partnerships
As part of our partnership with the University of Pennsylvania, we are a charter Industry Affiliate for the Master of Behavioral and Decision Sciences (MBDS) program. We participate in annual Design Challenges, where students partner with Industry Affiliates to apply cutting-edge knowledge from the fields of behavioral economics, decision sciences, and network analysis to solve real-life problems. In addition, we provide internships to students and have hired a number of graduates.
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