Heuristics
Science
Marketing

The HSM Group strives to provide exceptional solutions by leveraging our wholly unique and deep expertise in three core areas -- so much so that it's at the heart of our name

Heuristics Science Marketing

By triangulating these principles, applying our patented solutions and utilizing our proprietary databases and algorithms, we go beyond the human consciousness to uncover deeper insights and deliver next-level marketing and market research solutions for our clients. 

Who We Serve

A man with glasses, a beanie, and a white shirt pointing at colorful sticky notes on a blackboard, while two women are seated and a woman in a red sweater and striped skirt is passing a paper to one of the seated women in a modern office setting.

Insights Teams

As an Insights Lead, I uncover valuable consumer truths, but turning them into impactful messaging is challenging.

A group of five people working together at a conference table with papers, charts, laptops, and notebooks, in an office setting with wooden flooring.

Marketing Teams

As a Marketing Executive, I face relentless pressure to deliver results – innovative & trusted partners are essential for success.

A man sitting at a desk, smiling and laughing, holding a red pen, in a meeting or collaborative work setting. Another person standing near him is holding papers. There are notebooks, papers, and office supplies on the desk, with a whiteboard in the background.

Brand Teams

As a Brand Manager, winning means building a brand that resonates deeply with consumers and drives lasting growth.

Open-plan modern office with workers at desks, large windows, and ceiling lights.

Agencies

As an Agency Account Lead, fulfillment means delivering creative solutions that drive results and exceed client expectations.

Our Solutions

HSM Group offers consulting, project management, and strategic planning services. We deliver innovative solutions for efficiency and growth. Our experienced team leverages industry knowledge and technology for exceptional results, emphasizing sustainability.

Why Us, Why Now

At the HSM Group, we leverage years of cross-industry expertise to understand how consumers shop, think, and behave ranging from supermarkets to restaurants, financial services to tech, eCom to retail, and more. We uncover the "why" and the biases behind consumer behaviors, enabling you to engage and grow. Our unique blend of behavioral science and traditional research taps into subconscious drivers and predictive insights, helping your brand connect more effectively every time.  

 

If you haven’t worked with us, you’re missing the key to unlocking your brand’s growth potential.   

Use Cases

White line drawing of an open box with a explosion shape behind it containing the word 'NEW' in the center, indicating a new product or item.

Refresh / refine taglines and slogans to support a brand relaunch

Identify & test taglines and slogans that have the strongest recall and emotional appeal 

Outline of a human head with a gear labeled 'C' inside, connected to two speech bubbles, representing cognitive processes and communication.

Streamline product claims to ensure that the most compelling and differentiating message stands out  

Select & test the most impactful product claims from a long list of possibilities, such as features, benefits, or proof points making sure that everyone is heard from

Line drawing of two overlapping speech bubbles, one with text lines and the other with three dots, symbolizing communication or conversation.

Messaging for Omni Channel Media Campaigns – Short Form and Long Form Content 

Write, select, test and prioritize highest-performing messages for multi-channel campaigns 

Icons of a smartphone, eye, lightbulb, and pen, representing creativity, vision, ideas, and content creation.

Generate new brand positioning statement(s) to refresh the brand 

Optimize statements - test and select the most compelling brand positioning messages to align with customer values in order to jumpstart sales revenues

Outline of three people with speech bubbles above their heads containing hearts, representing social media likes or positive feedback.

Enhance digital ad performance driving sales, maximizing ROI, boosting engagement, and strengthening brand loyalty

Optimize headlines, descriptions, and calls-to-action (CTAs) in search ads, display ads, and social media campaigns

Outline icon of speech bubbles and a gear, representing communication and settings, on a black background.

Personalize messaging improving brand awareness and conversion with key segments  

Test & tailor key messages to resonate with different customer segments based on preferences, demographics, or behaviors 

 

What Our Clients Say

  • Vice President, Account Management

    A Hearst Company

    “Great team to work with, always responsive and helpful. I so appreciate Shaikat's interest and ability to dive into our data in new ways to provide further insight. Shaikat's enthusiasm to help us learn more about our data really excites me. His willingness to dive deep has been extremely valuable.”


  • Market Insights Manager

    A Hearst Company

    “My favorite part of working with HSM every year is the collaboration between our teams. I feel we have a good working rapport, and I never feel shy about asking questions, knowing that the team is supportive, descriptive, and prompt in their responses.”
       

  • Senior Director, Insights & Innovation

    Global Commercial Door Hardware & Security Solutions Company

    “As usual, your team’s combination of expertise and amazing value leave us awestruck!”




      

  • Group Manager, Market & User Research

    Leading Consumer Financial Services & Tech Brand

    "Very happy with you all as a vendor, therefore open to other/new services from the team—like you just shared with CMP and AiGILE." 

    "HSM has been a great partner, very happy with the team, and we will use you more going forward after tax season when the May/June research starts to ramp up again." 

  • Ecommerce Director

    Global Technology Company

    “This is fantastic! Thank you for the out-of-the-box thinking on this!"








  • Senior Research Services Manager

    Leading Multinational Manufacturer of Household Products

    “Really makes our job easier. Love the different ways to articulate more options to talk about how to bring this to life. Our current messaging was too vague.”




  • Director

    Leading US Pest Control Brand

    “Your team did a phenomenal job and we appreciate your translation of our vision into more consumer-friendly verbiage.”







  • Director, Content

    Real Estate Land Developer and Builder

    “I spend a lot of time working with AI messaging and I’m a writer myself and I was really impressed with HSM / Newristics messages. This is high-level writing with an authentic human voice. You can tell this is not AI and it’s really good.”

     


  • Marketing & Events Manager

    Premier Provider of Nursing and Rehabilitative Services

    “Thank you so much for meeting with us today and for all your input! I think you have set us in the right direction and to a successful postcard campaign.”





  • Development Manager

    Non-profit Organization for Women

    "I am absolutely blown away with your team's talent! Thank you so much for working so hard on this. It means a lot to me and the impact it will have on our programs.”






Contact Us

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