Heuristics
Science
Marketing

The HSM Group strives to provide exceptional solutions by leveraging our wholly unique and deep expertise in three core areas -- so much so that it's at the heart of our name

Heuristics Science Marketing

By triangulating these principles, applying our patented solutions and utilizing our proprietary databases and algorithms, we go beyond the human consciousness to uncover deeper insights and deliver next-level marketing and market research solutions for our clients. 

Who We Serve

Insights Teams

As an Insights Lead, I uncover valuable consumer truths, but turning them into impactful messaging is challenging.

Marketing Teams

As a Marketing Executive, I face relentless pressure to deliver results – innovative & trusted partners are essential for success.

Brand Teams

As a Brand Manager, winning means building a brand that resonates deeply with consumers and drives lasting growth.

Agencies

As an Agency Account Lead, fulfillment means delivering creative solutions that drive results and exceed client expectations.

Our Solutions

HSM Group offers consulting, project management, and strategic planning services. We deliver innovative solutions for efficiency and growth. Our experienced team leverages industry knowledge and technology for exceptional results, emphasizing sustainability.

  • Engineer & test your highest-impact messages using Decision Heuristic science, crafting communication that speaks directly to how people think, feel, and choose.

  • Optimize messaging to breakthrough and nudge consumers to action, whether it's making a purchase, engaging with content, or strengthening brand loyalty.

  • Engineer & test your highest-impact claims and reasons to believe (RTBs) using Decision Heuristic science to craft the most meaningful versions possible.

  • Apply a holistic approach to concept-testing using behavioral science, algorithms, and insights to identify winning concepts, emphasizing key decision-making attributes.

  • Utilizing behavioral science, data-driven insights, and algorithms to expand market appeal prioritizing critical consumer preferences without alienating current customer appeal.

  • Blend consumer perception and behavior metrics and weight brand funnel measures to deliver a powerful market potential analytics versus competitors.

  • Leverage innovative approaches to qualitative research, uncovering deep insights that drive transformative strategies.

  • Specializing in proven methodologies, survey design, and statistical analysis, our quant research and analytics capabilities cover the full spectrum.

  • Tap into a portfolio of survey analytics tools that deliver deep consumer insights, integrated ML/AI, segmentation, and predictive modeling and more for improved decision-making.

Why Us, Why Now

At the HSM Group, we leverage years of cross-industry expertise to understand how consumers shop, think, and behave ranging from supermarkets to restaurants, financial services to tech, eCom to retail, and more. We uncover the "why" and the biases behind consumer behaviors, enabling you to engage and grow. Our unique blend of behavioral science and traditional research taps into subconscious drivers and predictive insights, helping your brand connect more effectively every time.  

 

If you haven’t worked with us, you’re missing the key to unlocking your brand’s growth potential.   

Use Cases

Refresh / refine taglines and slogans to support a brand relaunch

Identify & test taglines and slogans that have the strongest recall and emotional appeal 

Streamline product claims to ensure that the most compelling and differentiating message stands out  

Select & test the most impactful product claims from a long list of possibilities, such as features, benefits, or proof points making sure that everyone is heard from

Messaging for Omni Channel Media Campaigns – Short Form and Long Form Content 

Write, select, test and prioritize highest-performing messages for multi-channel campaigns 

Generate new brand positioning statement(s) to refresh the brand 

Optimize statements - test and select the most compelling brand positioning messages to align with customer values in order to jumpstart sales revenues

Enhance digital ad performance driving sales, maximizing ROI, boosting engagement, and strengthening brand loyalty

Optimize headlines, descriptions, and calls-to-action (CTAs) in search ads, display ads, and social media campaigns

Personalize messaging improving brand awareness and conversion with key segments  

Test & tailor key messages to resonate with different customer segments based on preferences, demographics, or behaviors 

 

What Our Clients Say

  • Vice President, Account Management

    A Hearst Company

    “Great team to work with, always responsive and helpful. I so appreciate Shaikat's interest and ability to dive into our data in new ways to provide further insight. Shaikat's enthusiasm to help us learn more about our data really excites me. His willingness to dive deep has been extremely valuable.”


  • Market Insights Manager

    A Hearst Company

    “My favorite part of working with HSM every year is the collaboration between our teams. I feel we have a good working rapport, and I never feel shy about asking questions, knowing that the team is supportive, descriptive, and prompt in their responses.”
       

  • Senior Director, Insights & Innovation

    Global Commercial Door Hardware & Security Solutions Company

    “As usual, your team’s combination of expertise and amazing value leave us awestruck!”




      

  • Group Manager, Market & User Research

    Leading Consumer Financial Services & Tech Brand

    "Very happy with you all as a vendor, therefore open to other/new services from the team—like you just shared with CMP and AiGILE." 

    "HSM has been a great partner, very happy with the team, and we will use you more going forward after tax season when the May/June research starts to ramp up again." 

  • Ecommerce Director

    Global Technology Company

    “This is fantastic! Thank you for the out-of-the-box thinking on this!"








  • Senior Research Services Manager

    Leading Multinational Manufacturer of Household Products

    “Really makes our job easier. Love the different ways to articulate more options to talk about how to bring this to life. Our current messaging was too vague.”




  • Director

    Leading US Pest Control Brand

    “Your team did a phenomenal job and we appreciate your translation of our vision into more consumer-friendly verbiage.”







  • Director, Content

    Real Estate Land Developer and Builder

    “I spend a lot of time working with AI messaging and I’m a writer myself and I was really impressed with HSM / Newristics messages. This is high-level writing with an authentic human voice. You can tell this is not AI and it’s really good.”

     


  • Marketing & Events Manager

    Premier Provider of Nursing and Rehabilitative Services

    “Thank you so much for meeting with us today and for all your input! I think you have set us in the right direction and to a successful postcard campaign.”





  • Development Manager

    Non-profit Organization for Women

    "I am absolutely blown away with your team's talent! Thank you so much for working so hard on this. It means a lot to me and the impact it will have on our programs.”






Contact Us

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