Databases & Algorithms
Why Choose Us? Why Now?
The answer is simple. Few can match our depth of experience, and no one else offers the unique scientific foundation and proprietary tools that we bring to the table.
The Bottom Line?
The HSM Group is uniquely positioned to deliver superior results, deeper insights, and more impactful customer communications, all backed by the power of decision heuristics science.
Gounded In Science
The HSM Group is a widely recognized leader in decision heuristics science and its transformative applications to marketing and market research.
We boast the largest team of trained heuristicitians in the industry.
We maintain strategic partnerships with two of the leading academic institutions in the field:
The University of Pennsylvania's Behavioral and Decision Sciences Master's Program
The University of Chicago’s Behavioral Science Forum
We have discovered more new heuristics than any other individual or institution – including Nobel Prize laureates.
Powered By Databases
The HSM Group has numerous proprietary databases.
Heuristics Database – Our heuristics database is the largest in the world containing 700+ heuristics supported by thousands of scientific research papers. We boast the largest team of trained heuristicitians in the industry.
In it, each heuristic is mapped by where and how it impacts decision making and how to feed or fight it to nudge towards a desired action.
A heuristics database is the largest in the world containing 700+ heuristics with A messaging database containing tens of thousands of messages (that have gone through quantitative testing) enabling us to conduct meta-analyses across any subgroup to glean insights on messaging best practices.
Fueled By Algorithms
The HSM group is the leader in message optimization and market research services leveraging decision-heuristic science, backed by decades of pioneering research, the largest heuristics database in the world, and the development our advanced, proprietary algorithms.
Proprietary databases
Proprietary algorithms
A heuristic mapping to identify a refine set of heuristics
Science
A messaging database containing tens of thousands of messages (that have gone through quantitative testing) enabling us to conduct meta-analyses across any subgroup to glean insights on messaging best practices. The University of Chicago’s Behavioral Science Forum
