Heuristics
Science
Marketing

The HSM Group strives to provide exceptional solutions by leveraging our wholly unique and deep expertise in three core areas -- so much so that it's at the heart of our name
Heuristics Science Marketing
By triangulating these principles, applying our patented solutions and utilizing our proprietary databases and algorithms, we go beyond the human consciousness to uncover deeper insights and deliver next-level marketing and market research solutions for our clients.
Who We Serve
As an Insights Lead, I uncover valuable consumer truths, but turning them into impactful messaging is challenging.
As a Marketing Executive, I face relentless pressure to deliver results – innovative & trusted partners are essential for success.
As a Brand Manager, winning means building a brand that resonates deeply with consumers and drives lasting growth.
As an Agency Account Lead, fulfillment means delivering creative solutions that drive results and exceed client expectations.
Our Solutions
HSM Group offers consulting, project management, and strategic planning services. We deliver innovative solutions for efficiency and growth. Our experienced team leverages industry knowledge and technology for exceptional results, emphasizing sustainability.
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Engineer & test your highest-impact messages using Decision Heuristic science, crafting communication that speaks directly to how people think, feel, and choose.
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Optimize messaging to breakthrough and nudge consumers to action, whether it's making a purchase, engaging with content, or strengthening brand loyalty.
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Engineer & test your highest-impact claims and reasons to believe (RTBs) using Decision Heuristic science to craft the most meaningful versions possible.
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Apply a holistic approach to concept-testing using behavioral science, algorithms, and insights to identify winning concepts, emphasizing key decision-making attributes.
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Utilizing behavioral science, data-driven insights, and algorithms to expand market appeal prioritizing critical consumer preferences without alienating current customer appeal.
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Blend consumer perception and behavior metrics and weight brand funnel measures to deliver a powerful market potential analytics versus competitors.
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Leverage innovative approaches to qualitative research, uncovering deep insights that drive transformative strategies.
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Specializing in proven methodologies, survey design, and statistical analysis, our quant research and analytics capabilities cover the full spectrum.
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Tap into a portfolio of survey analytics tools that deliver deep consumer insights, integrated ML/AI, segmentation, and predictive modeling and more for improved decision-making.

Why Us, Why Now
At the HSM Group, we leverage years of cross-industry expertise to understand how consumers shop, think, and behave ranging from supermarkets to restaurants, financial services to tech, eCom to retail, and more. We uncover the "why" and the biases behind consumer behaviors, enabling you to engage and grow. Our unique blend of behavioral science and traditional research taps into subconscious drivers and predictive insights, helping your brand connect more effectively every time.
If you haven’t worked with us, you’re missing the key to unlocking your brand’s growth potential.

Use Cases
Refresh / refine taglines and slogans to support a brand relaunch
Identify & test taglines and slogans that have the strongest recall and emotional appeal
Streamline product claims to ensure that the most compelling and differentiating message stands out
Select & test the most impactful product claims from a long list of possibilities, such as features, benefits, or proof points making sure that everyone is heard from
Messaging for Omni Channel Media Campaigns – Short Form and Long Form Content
Write, select, test and prioritize highest-performing messages for multi-channel campaigns
Generate new brand positioning statement(s) to refresh the brand
Optimize statements - test and select the most compelling brand positioning messages to align with customer values in order to jumpstart sales revenues
Enhance digital ad performance driving sales, maximizing ROI, boosting engagement, and strengthening brand loyalty
Optimize headlines, descriptions, and calls-to-action (CTAs) in search ads, display ads, and social media campaigns
Personalize messaging improving brand awareness and conversion with key segments
Test & tailor key messages to resonate with different customer segments based on preferences, demographics, or behaviors
What Our Clients Say
Contact Us
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